Go-To-Market Lead (m/f/d) The Go-To-Market Lead (Germany) is the senior commercial leader for Merlin Entertainments' Germany cluster, accountable for driving sustainable revenue growth, market share expansion, and long-term brand strength across all primary income streams. With a clear mandate to outperform the market, this leader will design and deliver an integrated, insight-led go-to-market strategy that accelerates visitation, strengthens brand consideration within the family and leisure segments, and delivers sustained revenue and EBITDA growth. Acting as the commercial orchestrator for the market, the role brings together strategy, execution, and optimisation – ensuring disciplined delivery, market responsiveness, and exceptional guest engagement across the Germany portfolio. Strategic Leadership & Commercial Ownership Define and execute Germany's go-to-market (GTM) ...
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