Create dedicated data filters for paid media activities in the existing Salesforce Marketing Cloud CRM database, according to briefings from GTM, CRM and Merlin Performance Marketing teams * Track, analyse, and report on activation of data segments on key performance indicators across CRM and paid media campaigns (e.g. click-through rates, conversion rates, CPA, ROAS). * Collaborate with the marketing, performance marketing and ecommerce teams to ensure seamless cross-channel customer experiences. The ideal candidate will have 2-4 years of experience in database and segment management, with a strong understanding of customer data, and performance tracking.
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