You will be responsible for building and continuously evolving a scalable, modular content engine that supports thought leadership, demand generation, and brand awareness — delivering relevant, high-impact content across every stage of the buyer journey. * Content Creation for Thought Leadership & Demand Gen: Produce impactful content in German and English – from whitepapers and blogs to presentation decks and campaigns – to support brand authority and drive generation across key markets. * Social Channels Collaboration & Enablement – Partner with Online Marketing on channel strategy, analytics, and paid social, while enabling field teams to adapt and localize content for their markets. * Website Messaging & UX Copy: Own and evolve core website messaging in collaboration with the Online Marketing team, ensuring clarity, consistency, and conversion across key pages, while aligning ...
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