We connect consumers, businesses, banks, fintechs, developers, and governments to each other in more than 200 countries and territories worldwide, and the brand is a unifying symbol of Visa's promise to clients, partners, consumers and employees. Lead all Visa brand activities across Central Europe, including brand marketing, media (focus on digital/social), sponsoring and performance marketing. Enhance brand positioning to drive relevance and preference across Central Europe, targeting key audience segments including Gen Z through music, gaming, and social media platforms, ensuring that all teams and colleagues can translate it into their own objectives and deliverables.
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