Ensure seamless integrations across marketing systems (web forms, lead capture tools, webinar platforms, CMS, analytics, and CRM) to enable reliable data flow and automation. * Design and operationalize marketing automation frameworks for lead capture, routing, nurturing, scoring/qualification, and Sales handover (including SLAs and lead follow-up rules). * Strong knowledge of CRM + marketing automation ecosystems (e.g., HubSpot, Salesforce, SAP C4C or equivalent), including lifecycle stages, data quality, and integrations. As our Global Digital Marketing Manager (f/m/d), you will architect, lead, and scale the digital engine that powers MKS's global growth. In this strategic leadership role, you will own the digital marketing strategy, marketing technology roadmap, and performance channels that drive demand, pipeline impact, and revenue across global markets.
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