Integrated Planning & Execution Lead cross-functional GTM planning – pricing, promotions, media, partnerships, and digital commerce – balancing brand storytelling with performance marketing. Team Leadership & Collaboration Build and inspire a high-performing GTM team, fostering creativity, accountability, and cross-functional collaboration with Marketing, Operations, Finance, and Brand. Experience leading cross-functional teams and high-profile assets in competitive markets, with a strong understanding of the German consumer landscape and international visitor attraction dynamics.
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