Drive Sales Activation & Lead Generation: Spearhead targeted campaigns to generate high-quality leads, leveraging digital tools (LinkedIn, Invidis) and data-driven insights. * Optimize Sales Programs: Align promotions, digital campaigns, and budgets with HQ strategies, ensuring ROI and performance tracking. [ID Sales] Product Marketing Manager (w/m/d) * Localize & Adapt HQ/EHQ Programs: Execute and tailor global campaigns for local relevance, including web page updates and stakeholder communications. * Newsletter & Data Nurturing: Design and manage email campaigns and data nurturing programs to engage prospects and customers at every stage of the funnel. * Coordinate with Agencies (PR, Event, etc.): Work closely with PR firms, event agencies, and other external partners to align campaigns, ensure brand consistency, and maximize impact. * Digital Strategy & Event Management: Expertise in email ...
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