Commercial & Performance Fluency: Strong understanding of how performance KPIs (ROAS, LTV, CPI, CPR, margins) connect to P&L and profitability outcomes, paired with working knowledge of how mobile measurement works, attribution models, incrementality, traffic quality signals, and platform ecosystems, without requiring deep specialization in any single stack. Transport subsidy, learning budget, wellness and gym, workation, bi-weekly team lunches, and more.
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