Combining tactical steering, data-driven optimization, and team leadership, you ensure our performance marketing drives profitable growth, protects efficiency, and supports commercial objectives across our webshop, app, and stores. Data & Marketing Effectiveness: You drive next-generation marketing measurement, including tracking quality, attribution, incrementality testing, and omnichannel performance. Working closely with Analytics, CRM, and Tech, you ensure that performance decisions are based on reliable data and holistic business logic. You translate complex data into clear, management-ready recommendations and actionable decisions. Your Working Style: You are a resilient leader who creates stability in a dynamic, changing environment. You excel at turning performance data into commercial decisions and can confidently present strategic recommendations to senior management.
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