Lead global brand strategy and activation, turning positioning, narrative, and brand personality into campaigns, social content, and culturally relevant activations that connect with audiences and deliver measurable impact. * Lead and develop the Social Media and Community team, setting clear direction, elevating quality, and building a high-performing function that strengthens audience connection and brand presence. * Drive strategic planning across brand, social, and always-on activations, translating insights and performance data into clear direction that keeps teams focused on what matters most. * Elevate team capability through coaching, strategic thinking development, and fostering a culture of curiosity, creative confidence, data-informed decision-making, and commercial accountability. * Proven experience owning brand strategy, governance, activation, and measurement at ...
mehr