to lead our customer relationship management (CRM) initiatives in the European region. The Senior CRM Manager will be responsible for developing and executing targeted, data-driven CRM strategies that drive customer engagement, loyalty, and lifetime value across Merlin Entertainments' European portfolio of attractions. Develop and execute CRM strategies that drive customer engagement, retention, and revenue across multiple channels. Leverage customer data to identify key segments, behaviors, and trends, and apply insights to optimize targeted CRM and data growth campaigns. 5 – 7 years of CRM experience with a proven ability to develop and execute successful, data-driven CRM strategies that drive customer engagement and loyalty. Strong expertise in customer segmentation, personalization, and CRM platforms (e.g. Salesforce, HubSpot or similar), combined with a ...
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