Not "another email channel", but the entire lifecycle machine: toolstack, channel strategy (email, push, in-app), segmentation, trigger logic, automation, referral. You will be responsible for CRM as an independent growth channel – with your own goals, your own reporting and your own voice in the marketing team. You work closely with Growth, Product & Tech, Data and Brand, but you lead the channel. * Multi-channel thinking: You orchestrate email, push and in-app as one cohesive experience – not as three parallel channels. You know when which channel carries and when one has to remain silent. * Impact: You build the CRM channel that helps determine whether our growth targets for 2026 are in place. * Ownership: Full channel responsibility from day 1. You decide on the toolstack, channel mix and journey architecture – and build your own team or agencies behind them.
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