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1.781 Treffer für Channel Strategy Jobs in Europa im Umkreis von 30 km
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Commercial and Institutional Buildings Segment Strategy & Offer Management Leader (m/f/t)
Commercial and Institutional Buildings Segment Strategy & Offer Management Leader (m/f/t)
Eaton Corporation
Bonn
Teilweise Home-Office
• Develop and execute partnership and channel strategies to close go-to-market (GTM) gaps and create joint value propositions. The Segment Strategy & Offer Management Leader plays a pivotal role in driving the commercial success of Eaton's systems portfolio within the commercial and institutional buildings segment. The incumbent combines strategic segment leadership with hands-on offer management to ensure a clear and cohesive link between market needs, segment strategy, and portfolio execution. The Segment Strategy & Offer Management Leader owns the strategy planning process (SP) for the segment, leading to the identification, prioritization, and reporting of strategic initiatives that align with the segment's long-term growth objectives. Segment Strategy • Keep up to date with market dynamics and gather VOC (Voice of Customer) insights from end users, consultants, and ...
• Develop and execute partnership and channel strategies to close go-to-market (GTM) gaps and create joint value propositions. The Segment Strategy & Offer Management Leader plays a pivotal role in driving the commercial success of Eaton's systems portfolio within the commercial and institutional buildings segment. The incumbent combines strategic segment leadership with hands-on offer management to ensure a clear and cohesive link between market needs, segment strategy, and portfolio execution. The Segment Strategy & Offer Management Leader owns the strategy planning process (SP) for the segment, leading to the identification, prioritization, and reporting of strategic initiatives that align with the segment's long-term growth objectives. Segment Strategy • Keep up to date with market dynamics and gather VOC (Voice of Customer) insights from end users, consultants, and ...
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Digital Marketing Manager (Paid Media) (w/m/d)
Digital Marketing Manager (Paid Media) (w/m/d)
Frankfurt School of Finance & Management gGmbH
Frankfurt am Main
Teilweise Home-Office
Quality assurance of campaign setups and further development of audience, funnel, and channel strategies with a focus on lead generation * Very good understanding of paid media platforms, audience strategies, and funnel logic in the context of lead generation and conversion optimization.
Quality assurance of campaign setups and further development of audience, funnel, and channel strategies with a focus on lead generation * Very good understanding of paid media platforms, audience strategies, and funnel logic in the context of lead generation and conversion optimization.
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Brand & Marketing Lead, Strategic Business Unit Central Europe (f/m/d)
Brand & Marketing Lead, Strategic Business Unit Central Europe (f/m/d)
Oras Group
Stuttgart, europaweit
Schnelle Bewerbung
You develop and implement the SBU CE marketing strategy and annual plan while driving demand through integrated campaigns, channel programs, and activation activities. You also lead go‑to‑market execution by enabling Sales, defining channel marketing strategies, and supporting key customer partnerships. As a member of the SBU leadership team, the role acts as the voice of the customer and market, translating insights into actionable marketing and brand strategies that support growth, profitability, and strategic differentiation. You also collaborate closely with Sales, Supply Chain, and Group Marketing and contribute to regional strategy as part of the SBU leadership team.
You develop and implement the SBU CE marketing strategy and annual plan while driving demand through integrated campaigns, channel programs, and activation activities. You also lead go‑to‑market execution by enabling Sales, defining channel marketing strategies, and supporting key customer partnerships. As a member of the SBU leadership team, the role acts as the voice of the customer and market, translating insights into actionable marketing and brand strategies that support growth, profitability, and strategic differentiation. You also collaborate closely with Sales, Supply Chain, and Group Marketing and contribute to regional strategy as part of the SBU leadership team.
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Your main focus will be on developing and executing data-driven, impactful strategies across multiple paid channels. * Build and execute bold channel strategies that balance data-driven rigor with out-of-the-box creative thinking. * Drive creative strategy: brief, test, and iterate with partners to find breakthrough concepts that scale. This is more than just a marketing role—it's your chance to shape and execute strategies that directly influence how we acquire and engage patients at scale. Work alongside passionate , innovate across channels, and leave a lasting mark on how digital dermatology reaches and empowers people.
Your main focus will be on developing and executing data-driven, impactful strategies across multiple paid channels. * Build and execute bold channel strategies that balance data-driven rigor with out-of-the-box creative thinking. * Drive creative strategy: brief, test, and iterate with partners to find breakthrough concepts that scale. This is more than just a marketing role—it's your chance to shape and execute strategies that directly influence how we acquire and engage patients at scale. Work alongside passionate , innovate across channels, and leave a lasting mark on how digital dermatology reaches and empowers people.
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Schnelle Bewerbung
In this role, you will be a full member of our editorial team, taking ownership of specific topic areas while also driving our digital channel strategy and AI enablement. * Develop and execute tesa's global strategy for corporate social media channels and website * Proven track record in developing and executing multi-channel communication strategies As a leading global adhesive technology company, tesa's Corporate Communications department drives strategic initiatives across all communication channels. * Take ownership of dedicated topic areas and drive coherent storytelling across all channels * Ensure consistent messaging and tone of voice across digital and traditional channels Digital Strategy & AI Transformation * Identify emerging trends and translate them into actionable strategies
In this role, you will be a full member of our editorial team, taking ownership of specific topic areas while also driving our digital channel strategy and AI enablement. * Develop and execute tesa's global strategy for corporate social media channels and website * Proven track record in developing and executing multi-channel communication strategies As a leading global adhesive technology company, tesa's Corporate Communications department drives strategic initiatives across all communication channels. * Take ownership of dedicated topic areas and drive coherent storytelling across all channels * Ensure consistent messaging and tone of voice across digital and traditional channels Digital Strategy & AI Transformation * Identify emerging trends and translate them into actionable strategies
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Head of YouTube and Production (all genders)
Head of YouTube and Production (all genders)
In a nutshell - kurzgesagt GmbH
bundesweit
Teilweise Home-Office
You will own the end-to-end production process, define the overall channel strategy, manage budgets, and ensure that every video is produced efficiently, performs strongly on YouTube, and contributes sustainably to the channel's growth and monetization. * Define and continuously refine the overall strategy of the YouTube channel, aligned with long-term creative and business goals * Develop a strong understanding of audience behavior, retention, CTR, watch time, and algorithmic signals * Analyze performance data and translate insights into actionable improvements for content, formats, and release strategies Through our globally successful YouTube channel with over 24 million subscribers, we aim to inspire people around the world about science and make knowledge accessible and exciting. We are looking for an experienced Head of YouTube and Production (all genders) to lead the strategic and ...
You will own the end-to-end production process, define the overall channel strategy, manage budgets, and ensure that every video is produced efficiently, performs strongly on YouTube, and contributes sustainably to the channel's growth and monetization. * Define and continuously refine the overall strategy of the YouTube channel, aligned with long-term creative and business goals * Develop a strong understanding of audience behavior, retention, CTR, watch time, and algorithmic signals * Analyze performance data and translate insights into actionable improvements for content, formats, and release strategies Through our globally successful YouTube channel with over 24 million subscribers, we aim to inspire people around the world about science and make knowledge accessible and exciting. We are looking for an experienced Head of YouTube and Production (all genders) to lead the strategic and ...
NEU
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Strategy and Growth Manager - Marketing Strategy and Intelligence
Strategy and Growth Manager - Marketing Strategy and Intelligence
trivago N.V.
Düsseldorf
Teilweise Home-Office
Business Acumen: Deep understanding of how diverse user acquisition strategies, channel economics, and marketing investments drive revenue and contribution margin growth in a test-and-learn framework. * Experience with Digital Marketing Channels: Familiarity with various digital marketing channels and strategies. The Marketing Strategy and Intelligence team at trivago is a unique blend of business and data roles, driving strategic decisions in marketing through data insights, innovative products, and deep market understanding. As the Strategy and Growth Manager, you will be dedicated to uncovering new growth opportunities and delivering business value through financial planning, controlling, performance and opportunity analysis, as well as project management and execution of strategic cross-functional initiatives.
Business Acumen: Deep understanding of how diverse user acquisition strategies, channel economics, and marketing investments drive revenue and contribution margin growth in a test-and-learn framework. * Experience with Digital Marketing Channels: Familiarity with various digital marketing channels and strategies. The Marketing Strategy and Intelligence team at trivago is a unique blend of business and data roles, driving strategic decisions in marketing through data insights, innovative products, and deep market understanding. As the Strategy and Growth Manager, you will be dedicated to uncovering new growth opportunities and delivering business value through financial planning, controlling, performance and opportunity analysis, as well as project management and execution of strategic cross-functional initiatives.
Own end-to-end strategy and execution for multi-million-dollar, multi-channel campaigns * Strong understanding of cross-channel media strategy and brand performance optimization. We're seeking a Media Buying Lead Europe + LatAm (TV/Streaming) to drive our media strategy and execution across a high-impact region. * Deliver clear and actionable performance insights; stay ahead of industry trends and champion innovative opportunities for our media strategy
Own end-to-end strategy and execution for multi-million-dollar, multi-channel campaigns * Strong understanding of cross-channel media strategy and brand performance optimization. We're seeking a Media Buying Lead Europe + LatAm (TV/Streaming) to drive our media strategy and execution across a high-impact region. * Deliver clear and actionable performance insights; stay ahead of industry trends and champion innovative opportunities for our media strategy
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Go-To-Market Lead / senior commercial leader (m/f/d) Germany
Go-To-Market Lead / senior commercial leader (m/f/d) Germany
Heide-Park Soltau GmbH
Soltau bei Hamburg
Proven track record in driving revenue and market share growth through integrated, multi-channel strategies. This role owns the full commercial and go-to-market agenda, spanning performance and brand marketing, content, PR, pricing and promotions, digital commerce, partnerships, and direct and indirect distribution channels. With a clear mandate to outperform the market, this leader will design and deliver an integrated, insight-led go-to-market strategy that accelerates visitation, strengthens brand consideration within the family and leisure segments, and delivers sustained revenue and EBITDA growth. Acting as the commercial orchestrator for the market, the role brings together strategy, execution, and optimisation – ensuring disciplined delivery, market responsiveness, and exceptional guest engagement across the Germany portfolio.
Proven track record in driving revenue and market share growth through integrated, multi-channel strategies. This role owns the full commercial and go-to-market agenda, spanning performance and brand marketing, content, PR, pricing and promotions, digital commerce, partnerships, and direct and indirect distribution channels. With a clear mandate to outperform the market, this leader will design and deliver an integrated, insight-led go-to-market strategy that accelerates visitation, strengthens brand consideration within the family and leisure segments, and delivers sustained revenue and EBITDA growth. Acting as the commercial orchestrator for the market, the role brings together strategy, execution, and optimisation – ensuring disciplined delivery, market responsiveness, and exceptional guest engagement across the Germany portfolio.
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Schnelle Bewerbung
Real Ownership: Full responsibility for growth in European markets — with clear decision rights on channel strategy and GTM playbooks. You'll be at the heart of our growth journey — building a high-performing pipeline, developing trusted partnerships, and shaping the strategy that will define our next chapter.
Real Ownership: Full responsibility for growth in European markets — with clear decision rights on channel strategy and GTM playbooks. You'll be at the heart of our growth journey — building a high-performing pipeline, developing trusted partnerships, and shaping the strategy that will define our next chapter.
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Schnelle Bewerbung
Develop and execute multi-channel marketing strategies (email, social media, events, digital) to support sales and brand growth
Develop and execute multi-channel marketing strategies (email, social media, events, digital) to support sales and brand growth
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*Basic understanding ofmarketing channels and strategies .
*Basic understanding ofmarketing channels and strategies .
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Schnelle Bewerbung
Brand Strategy & Vision: Develop and execute an omni-channel brand strategy that aligns with our commercial goals. As the Head of Brand DACH (m/f/d) for our core region, you will lead the charge in making KoRo a household name, ensuring that our core brand message – everyday feel-good deliciousness – is heard loud and clear across all channels. You will be the 'internal North Star' and the go-to person for everyone in the company regarding our DACH Brand strategy. * Omni-channel Leadership: You'll bridge the gap between our online presence and the physical shelf, ensuring a seamless brand experience regardless of where the customer meets us. * Internal Evangelist: You are the primary point of contact for any departments, ensuring that the DACH Brand strategy is integrated into every corner of the business.
Brand Strategy & Vision: Develop and execute an omni-channel brand strategy that aligns with our commercial goals. As the Head of Brand DACH (m/f/d) for our core region, you will lead the charge in making KoRo a household name, ensuring that our core brand message – everyday feel-good deliciousness – is heard loud and clear across all channels. You will be the 'internal North Star' and the go-to person for everyone in the company regarding our DACH Brand strategy. * Omni-channel Leadership: You'll bridge the gap between our online presence and the physical shelf, ensuring a seamless brand experience regardless of where the customer meets us. * Internal Evangelist: You are the primary point of contact for any departments, ensuring that the DACH Brand strategy is integrated into every corner of the business.
Noch nichts dabei? Es gibt 1768 weitere Jobs, die zu deiner Suche passen könnten
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Am Standort München suchen wir Sie als Senior ML Ops Engineer - Architecture & Strategy (f/m/x) * Further, you drive cost governance at PB scale, including accelerator spot strategies, S3 tiering, cross-AZ traffic reduction, and Kubernetes cluster right-sizing. Applications through other channels (especially email) cannot be considered.
Am Standort München suchen wir Sie als Senior ML Ops Engineer - Architecture & Strategy (f/m/x) * Further, you drive cost governance at PB scale, including accelerator spot strategies, S3 tiering, cross-AZ traffic reduction, and Kubernetes cluster right-sizing. Applications through other channels (especially email) cannot be considered.
NEU
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Commercial Strategy & Business Development Manager m/w/d
Commercial Strategy & Business Development Manager m/w/d
Miele & Cie. KG
Gütersloh
Teilweise Home-Office
To strengthen this setup, we are looking for a Commercial Strategy & Business Development Manager within the central MSS function. * Support in the further development of the commercial strategy of the Miele Business Unit Professional, including the development of future target state, strategic roadmaps and priorities, as well as the preparation of decisions for the leadership team of the Marketing, Sales & Service (MSS) division. * Development and rollout of commercial best-practices (e.g. go-to-market approach, sales organisation models, role profiles, customer segmentation, channel management, KPI definition) in close cooperation with regional management, country teams and other central functions.
To strengthen this setup, we are looking for a Commercial Strategy & Business Development Manager within the central MSS function. * Support in the further development of the commercial strategy of the Miele Business Unit Professional, including the development of future target state, strategic roadmaps and priorities, as well as the preparation of decisions for the leadership team of the Marketing, Sales & Service (MSS) division. * Development and rollout of commercial best-practices (e.g. go-to-market approach, sales organisation models, role profiles, customer segmentation, channel management, KPI definition) in close cooperation with regional management, country teams and other central functions.
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Senior Manager Commercial Strategy (m/w/d)
Senior Manager Commercial Strategy (m/w/d)
OBI Group Holding SE & Co. KGaA
Köln, Wermelskirchen
Teilweise Home-Office
Anschreiben nicht erforderlich
Im Vorstandsbereich Commercial sorgen wir dafür, dass unsere Kund:innen stets genau das finden, was sie brauchen: ein starkes Kernsortiment vor Ort und eine vielfältige Auswahl in unserem X-Channel-Angebot. In der Abteilung Commercial Strategy steuerst du die übergeordnete kommerzielle Ausrichtung und treibst die Zukunftsfähigkeit der gesamten Wertschöpfungskette voran. * Weiterentwicklung: Ausarbeitung strukturierter Ansätze zur Neuausrichtung des Sortiments durch die Kombination strategischer Hebel wie internationale Kernsortimente und X-Channel-Angebote
Im Vorstandsbereich Commercial sorgen wir dafür, dass unsere Kund:innen stets genau das finden, was sie brauchen: ein starkes Kernsortiment vor Ort und eine vielfältige Auswahl in unserem X-Channel-Angebot. In der Abteilung Commercial Strategy steuerst du die übergeordnete kommerzielle Ausrichtung und treibst die Zukunftsfähigkeit der gesamten Wertschöpfungskette voran. * Weiterentwicklung: Ausarbeitung strukturierter Ansätze zur Neuausrichtung des Sortiments durch die Kombination strategischer Hebel wie internationale Kernsortimente und X-Channel-Angebote
The Marketing Strategy and Intelligence team at trivago is a unique blend of data and business expertise, steering key marketing decisions through impactful data products, actionable insights, and deep market understanding. As a Data Analyst, you will play a critical role in shaping and executing trivago's global marketing strategy. Your work will empower teams to make informed choices that drive growth, efficiency, and innovation across all marketing channels. * Translate data into actionable insights that shape our marketing strategy and investments.
The Marketing Strategy and Intelligence team at trivago is a unique blend of data and business expertise, steering key marketing decisions through impactful data products, actionable insights, and deep market understanding. As a Data Analyst, you will play a critical role in shaping and executing trivago's global marketing strategy. Your work will empower teams to make informed choices that drive growth, efficiency, and innovation across all marketing channels. * Translate data into actionable insights that shape our marketing strategy and investments.
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You'll not only define the brand strategy but also ensure it is executed end-to-end. You will drive high-impact campaigns and always-on social activations, across markets, channels, and customer touchpoints. At the same time, you'll be deeply operational, turning strategy into measurable, shipped outcomes that build awareness, trust, and cultural relevance. * Lead global brand strategy and activation, turning positioning, narrative, and brand personality into campaigns, social content, and culturally relevant activations that connect with audiences and deliver measurable impact. * 9+ years in brand strategy, activation, or marketing roles, with leadership experience. * Proven experience owning brand strategy, governance, activation, and measurement at scale, ideally in consumer, fintech, or technology environments. * Experience leading social, community, or cultural brand channels as strategic levers.
You'll not only define the brand strategy but also ensure it is executed end-to-end. You will drive high-impact campaigns and always-on social activations, across markets, channels, and customer touchpoints. At the same time, you'll be deeply operational, turning strategy into measurable, shipped outcomes that build awareness, trust, and cultural relevance. * Lead global brand strategy and activation, turning positioning, narrative, and brand personality into campaigns, social content, and culturally relevant activations that connect with audiences and deliver measurable impact. * 9+ years in brand strategy, activation, or marketing roles, with leadership experience. * Proven experience owning brand strategy, governance, activation, and measurement at scale, ideally in consumer, fintech, or technology environments. * Experience leading social, community, or cultural brand channels as strategic levers.
The Marketing Strategy and Intelligence team at trivago is a unique blend of data and business expertise, steering key marketing decisions through impactful data products, actionable insights, and deep market understanding. As a Data Analyst, you will play a critical role in shaping and executing trivago's global marketing strategy. Your work will empower teams to make informed choices that drive growth, efficiency, and innovation across all marketing channels. * Translate data into actionable insights that shape our marketing strategy and investments.
The Marketing Strategy and Intelligence team at trivago is a unique blend of data and business expertise, steering key marketing decisions through impactful data products, actionable insights, and deep market understanding. As a Data Analyst, you will play a critical role in shaping and executing trivago's global marketing strategy. Your work will empower teams to make informed choices that drive growth, efficiency, and innovation across all marketing channels. * Translate data into actionable insights that shape our marketing strategy and investments.
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In this role, you'll be instrumental in developing and managing distribution channel partners across the EMEA region. You'll forming and refine our distribution strategy, ensure execution and business growth and oversee training of to maximize efficiency. If you're tech-savvy, distribution experienced, and passionate about driving channel partners, we'd love to have you on board. * Define and execute a European distribution strategy aligned with growth objectives and go-to-market plans * Continuously assess and optimize the distribution network to improve coverage, performance, and channel value
In this role, you'll be instrumental in developing and managing distribution channel partners across the EMEA region. You'll forming and refine our distribution strategy, ensure execution and business growth and oversee training of to maximize efficiency. If you're tech-savvy, distribution experienced, and passionate about driving channel partners, we'd love to have you on board. * Define and execute a European distribution strategy aligned with growth objectives and go-to-market plans * Continuously assess and optimize the distribution network to improve coverage, performance, and channel value
NEU
Ability to systematically derive complex function changes and implement them in a production-ready manner, including architecture updates, training strategy decisions, and scene modelling. Applications through other channels (especially email) cannot be considered.
Ability to systematically derive complex function changes and implement them in a production-ready manner, including architecture updates, training strategy decisions, and scene modelling. Applications through other channels (especially email) cannot be considered.
NEU
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Implement and further develop the Forto content strategy across all channels. * Expertise in Sales Enablement: Knowledge of best practices for sales support material and experience building and executing content strategies across multiple channels. * Own and drive the Forto LinkedIn profile as one of the key channels for B2B engagement.
Implement and further develop the Forto content strategy across all channels. * Expertise in Sales Enablement: Knowledge of best practices for sales support material and experience building and executing content strategies across multiple channels. * Own and drive the Forto LinkedIn profile as one of the key channels for B2B engagement.
NEU
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International CHC Category Manager - Derma (f/m/d)
International CHC Category Manager - Derma (f/m/d)
STADA Arzneimittel AG
Bad Vilbel
Teilweise Home-Office
As International Category Manager, you will play a key role in developing and implementing marketing strategies to drive sales and increase brand awareness across global markets. * You will shape the category's growth strategy and building blocks * You will spearhead our skincare product lines, defining and executing marketing strategies that enhance our brand visibility, drive sales, and engage our target audience * You will define launch- and go to market strategies incl. providing highly creative 360° marketing toolboxes, targeting both consumer and health care professionals * You will drive innovations and roll outs to, looking for new ideas and opportunities * Track record in creating new products, concept writing & testing, and developing new brands (ideally that have expanded into new markets or channels incl. eCommerce)
As International Category Manager, you will play a key role in developing and implementing marketing strategies to drive sales and increase brand awareness across global markets. * You will shape the category's growth strategy and building blocks * You will spearhead our skincare product lines, defining and executing marketing strategies that enhance our brand visibility, drive sales, and engage our target audience * You will define launch- and go to market strategies incl. providing highly creative 360° marketing toolboxes, targeting both consumer and health care professionals * You will drive innovations and roll outs to, looking for new ideas and opportunities * Track record in creating new products, concept writing & testing, and developing new brands (ideally that have expanded into new markets or channels incl. eCommerce)
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Territory Sales Manager - DACH (m/f/x)
Territory Sales Manager - DACH (m/f/x)
meinestadt.de
Berlin, Hamburg, München, Köln, Frankfurt am Main
Teilweise Home-Office
The position contributes directly to regional revenue growth and brand strength by developing customer partnerships, supporting distribution channels, and translating market insights into actionable sales strategies. Reporting to the , the Territory Sales Manager – DACH is responsible for executing Spectra Precision's commercial strategy across Germany, Austria, and Switzerland. * Execute territory-specific business plans in collaboration with the Europe Sales Manager, aligned with broader European sales strategy. * Act as a technical resource for customers and channel partners, providing product expertise and application guidance as required. * Demonstrated ability to build and manage effective and relationships within established sales channels. * Demonstrated ability to translate technical products and applications into value-driven commercial outcomes for contractors and channel partners.
The position contributes directly to regional revenue growth and brand strength by developing customer partnerships, supporting distribution channels, and translating market insights into actionable sales strategies. Reporting to the , the Territory Sales Manager – DACH is responsible for executing Spectra Precision's commercial strategy across Germany, Austria, and Switzerland. * Execute territory-specific business plans in collaboration with the Europe Sales Manager, aligned with broader European sales strategy. * Act as a technical resource for customers and channel partners, providing product expertise and application guidance as required. * Demonstrated ability to build and manage effective and relationships within established sales channels. * Demonstrated ability to translate technical products and applications into value-driven commercial outcomes for contractors and channel partners.
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Global Sales Project Manager (f/m/d)
Global Sales Project Manager (f/m/d)
Berner Omnichannel Trading Holding SE
Köln, Künzelsau
Teilweise Home-Office
Manage and coordinate the global sales project roadmap across all sales channels (field, tele, depot, digital), with a focus on strategic development, process optimization, and tool enablement * Lead and contribute to selected strategic projects aimed at improving sales structures, tools, and cross-channel integration * Define and align future-state sales processes across all channels, including Key Account Management and Pricing, with an emphasis on operational efficiency * Higher education in Business Management, Sales Strategy, Marketing, or a related field * Background in strategy consulting, commercial operations, or sales enablement is considered an advantage
Manage and coordinate the global sales project roadmap across all sales channels (field, tele, depot, digital), with a focus on strategic development, process optimization, and tool enablement * Lead and contribute to selected strategic projects aimed at improving sales structures, tools, and cross-channel integration * Define and align future-state sales processes across all channels, including Key Account Management and Pricing, with an emphasis on operational efficiency * Higher education in Business Management, Sales Strategy, Marketing, or a related field * Background in strategy consulting, commercial operations, or sales enablement is considered an advantage
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