This includes developing and implementing integrated demand generation strategies across paid, owned, and earned channels, aligning all efforts to the overarching brand and business goals. The role includes driving marketing enablement across the organization, enhancing brand visibility, and generating measurable business outcomes. Lead the planning and execution of global digital marketing campaigns that support thought leadership, product launches, making markets and capturing markets - Ensure alignment to marketing and business objectives, and guarantee high-quality, on-brand execution * Establish a Digital Demand Engine: Design and implement an end-to-end demand generation framework across paid, owned, and earned media channels. * Marketing Enablement: Develop and
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