Responsibilities include full budget ownership, briefing, planning, optimization, reporting, and the implementation of martech programs in line with EU guidelines and local market needs. * Full budget management for paid media in the 4 markets. * Responsible for briefing, planning, optimizing, and reporting all paid media activities in the 4 markets with your agency team and based on EU guidelines. * Responsible for marketing effectiveness, campaign measurement and test & learn plans in the 4 markets with data & analytics * Implement martech programs and lead media innovation in the 4 market * Strong communication, interpersonal skills, and project management skills with the ability to collaborate with cross-functional and cross-market teams.
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