Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid. We connect consumers, businesses, banks, fintechs, developers, and governments to each other in more than 200 countries and territories worldwide, and the brand is a unifying symbol of Visa's promise to clients, partners, consumers and employees. We focus on a range of marketing endeavors including delivering purpose-led strategic brand messages, encouraging contactless payments, supporting cross-border travel, enabling e-commerce, generating leads for new client solutions, elevating small businesses, and supporting our clients' marketing ef
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