Continuously evolve the global ZEISS store format strategy (e.g., experience centers, flagship, standard, shop-in-shop, pop-ups) by translating brand strategy, consumer journeys, commercial requirements, and emerging retail, design, and technology trends into clear, future-ready spatial concepts. * Develop holistic, on-brand store concepts (incl. layout, architecture, interior, lighting, signage, digital touchpoints, VM tools) and corresponding guidelines, ensuring consistent, scalable, modular, and locally adaptable implementation across all ZEISS retail formats. * Lead the architectural design of new stores and major refurbishments from concept to design development, aligning with internal and coordinating external partners to ensure on-brand, consumer-centric, and technically feasible implementation. * Define, document, and enforce global architectural and design standards for ZEISS ...
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