Lead global brand strategy and activation, turning positioning, narrative, and brand personality into campaigns, social content, and culturally relevant activations that connect with audiences and deliver measurable impact. * Drive strategic planning across brand, social, and always-on activations, translating insights and performance data into clear direction that keeps teams focused on what matters most. * Develop scalable frameworks for brand storytelling, social content, community engagement, and activation that work across markets while maintaining creative excellence and cultural relevance. * 9+ years in brand strategy, activation, or marketing roles, with leadership experience. * Proven experience owning brand strategy, governance, activation, and measurement at scale, ideally in consumer, fintech, or technology environments.
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