The Go-To-Market Lead (Germany) is the senior commercial leader for Merlin Entertainments' Germany cluster, accountable for driving sustainable revenue growth, market share expansion, and long-term brand strength across all primary income streams. Experience & Qualifications Senior leadership in go-to-market, commercial, or growth strategy roles within consumer, entertainment, travel, or retail sectors. This role owns the full commercial and go-to-market agenda, spanning performance and brand marketing, content, PR, pricing and promotions, digital commerce, partnerships, and direct and indirect distribution channels. With a clear mandate to outperform the market, this leader will design and deliver an integrated, insight-led go-to-market strategy that accelerates visitation, strengthens brand consideration within the family and leisure segments, and delivers sustained revenue and EBITDA growth.
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