This role owns the full commercial and go-to-market agenda, spanning performance and brand marketing, content, PR, pricing and promotions, digital commerce, partnerships, and direct and indirect distribution channels. Integrated Planning & Execution Lead cross-functional GTM planning – pricing, promotions, media, partnerships, and digital commerce – balancing brand storytelling with performance marketing. Team Leadership & Collaboration Build and inspire a high-performing GTM team, fostering creativity, accountability, and cross-functional collaboration with Marketing, Operations, Finance, and Brand. Expertise in brand marketing, performance marketing, pricing optimisation, distribution, and customer acquisition.
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