Several years of experience in B2B product/content, ideally in SaaS/IoT/tech hardware or supply chain/cold chain. * Hands-on, daily mastery of AI tools to produce high-quality marketing output efficiently (core requirement). * Develop and execute go-to-market strategies for new and existing tempmate offerings in close collaboration with the Product team. * Define and continuously refine product positioning, messaging, USPs, and buyer personas based on market and competitive insights. * Create high-impact sales enablement assets (pitch decks, one-pagers, objection handling, demo scripts) using AI tools for speed and quality. * Build and scale digital content and campaigns across channels (landing pages, white papers, case studies, LinkedIn, email), including an editorial calendar and localization. * Website ownership experience: able to build/manage and optimize sites with no-code/low-code + AI, incl.
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