In close collaboration with product management, marketing, and IT teams, you translate complex web and e-commerce data into clear recommendations for action and thus contribute measurably to optimizing our websites and booking funnels. You analyze user behavior across the entire customer journey, ensure high data quality, and provide well-founded insights for product, marketing, and business decisions. * Define, further develop, and monitor key web KPIs, funnels, and success metrics to evaluate website and product performance * Promote data-driven decision-making and actively share knowledge about web analytics within the company - Du analysierst das Nutzerverhalten entlang der gesamten Customer Journey, stellst eine hohe Datenqualität sicher und lieferst fundierte Insights für Produkt-, Marketing- und Business-Entscheidungen.
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