We're seeking a dynamic Consumer Products Marketing lead for the DACH region with a hybrid focus: you will primarily drive and execute innovative retail marketing campaigns and activations in DACH, while also leading the localization and rollout of global and regional campaigns. * Lead end-to-end retail marketing campaigns and activations for Consumer Products in DACH, in cooperation with the commercial team to support sales and revenue goals. * Define and execute the optimal 360° marketing and media mix (in-store, e-commerce, social commerce, launch events) across mass and specialty accounts. * Oversee complex, end-to-end project lifecycles - from strategic planning to hands-on delivery - managing multiple initiatives and the retail marketing budget in a fast-paced environment. * Champion the marketing strategy, using insights on retail trends, consumer behavior, and ...
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