Experience designing and implementing automated workflows, lead nurturing programs, lifecycle models, and campaign automation initiatives. * Experience developing MarTech roadmaps, governance frameworks, operating standards, and user adoption programs. * Designing, building, and optimizing marketing automation programs that improve lead generation, lead nurturing, customer engagement, conversion rates, and campaign performance across the customer lifecycle * Establish governance standards for marketing platforms, data structures, data pipelines, campaign setup, documentation, permissions, and user adoption. * Manage platform adoption or migration, user onboarding, training, documentation, and change management initiatives across global teams. * Implem
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