This includes driving sustainable GP per case growth through effective pricing strategy, mix optimisation, and trade and promotional investment optimisation to set, get and keep price. * Maintain momentum on price-to-trade and terms programmes, increasing optimisation and transparency of trade spend to enable effective commercialisation of pricing strategies. * Develop a multi-year, value-accretive pricing framework across the Bacardi portfolio, incorporating market dynamics, economic conditions and brand repositioning initiatives, in close collaboration with Sales, Category Development and Marketing. * Lead the design and embedding of best-practice RGM processes within the annual planning cycle, ensuring consistency, transparency and robust tracking of pricing and promotional initiatives. * Ensure European pricing strategies remain aligned with global guardrails and Value Committee targets.
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