Senior CRM Manager (m/f/d) The Senior CRM Manager will be responsible for developing and executing targeted, data-driven CRM strategies that drive customer engagement, loyalty, and lifetime value across Merlin Entertainments' European portfolio of attractions. You will work closely and collaborate with various teams including marketing, ecommerce, and digital and data teams to ensure customer communications are personalized, relevant, engaging and aligned with overall business goals. What you'll bring to the team Collaborate with digital and data teams to build robust segmentation strategies and activate first-party data across paid media. Partner with marketing, content, ecommerce, and data teams to ensure consistent messaging, seamless customer experiences, and alignment with brand and commercial objectives. Lead and develop a high-performing team, fostering a culture of ...
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