Strategic planning, management, and optimization of all paid social and paid search activities (Meta, Google Ads, LinkedIn, TikTok, etc.) Close cooperation with internal (e.g., web, design, sales) for the strategic development of paid media activities. * 5 years of practical, hands-on experience in paid social and paid search/SEA, including at least 1 year with strategic management and budget responsibility * Very good understanding of paid media platforms, audience strategies, and funnel logic in the context of lead generation and conversion optimization.
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