Continuously evolve the global ZEISS store format strategy (e.g., experience centers, flagship, standard, shop-in-shop, pop-ups) by translating brand strategy, consumer journeys, commercial requirements, and emerging retail, design, and technology trends into clear, future-ready spatial concepts. * Develop holistic, on-brand store concepts (incl. layout, architecture, interior, lighting, signage, digital touchpoints, VM tools) and corresponding guidelines, ensuring consistent, scalable, modular, and locally adaptable implementation across all ZEISS retail formats. * Define, document, and enforce global architectural and design standards for ZEISS branded retail, including review and approval of regional designs, management of justified deviations, and training/support of regions, , and on best practices. * Continuously scout and evaluate retail, architectural, experiential, and technology trends, ...
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