You will work closely and collaborate with various teams including marketing, ecommerce, and digital and data teams to ensure customer communications are personalized, relevant, engaging and aligned with overall business goals. Deliver data-driven, personalized campaigns and automated customer journeys across the full customer lifecycle to support ecommerce growth and conversion. Partner with marketing, content, ecommerce, and data teams to ensure consistent messaging, seamless customer experiences, and alignment with brand and commercial objectives. Strong expertise in customer segmentation, personalization, and CRM platforms (e.g. Salesforce, HubSpot or similar), combined with a highly analytical mindset to inform campaign strategy and performance.
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