Define and maintain the product strategy and roadmap for coding & marking equipment in line with company strategy, market trends and customer requirements. * Define and monitor KPIs of your portfolio performance, prepare regular product line reviews and contribute to process improvements. A robust business model thanks to broad industry support, a dynamically developing market and our forward-looking product strategy are all reasons for our above-average growth rates. * Translate market needs into clear, prioritized product requirements and collaborate with System Engineering, R&D and Project Management to turn them into concrete developments. * Steer the lifecycle of existing products (positioning, pricing, differentiation, cost and quality improvements, obsolescence management, phase-out). * Collect and formalize product requirements, build business cases and present proposals in governance bodies.
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