The Go-To-Market Lead (Germany) is the senior commercial leader for Merlin Entertainments' Germany cluster, accountable for driving sustainable revenue growth, market share expansion, and long-term brand strength across all primary income streams. With a clear mandate to outperform the market, this leader will design and deliver an integrated, insight-led go-to-market strategy that accelerates visitation, strengthens brand consideration within the family and leisure segments, and delivers sustained revenue and EBITDA growth. Launch new products, rides, and seasonal activations, and identify innovative opportunities to grow market share and guest engagement. Critical Interfaces Partner with Cluster / Property GMs, Brand, Revenue Management, Digital, Insights, Operations, Finance, PR, Partnerships, and Product Development teams to align strategies, optimise performance, and drive commercial success.
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