Create dedicated data filters for paid media activities in the existing Salesforce Marketing Cloud CRM database, according to briefings from GTM, CRM and Merlin Performance Marketing teams * Collaborate with the marketing, performance marketing and ecommerce teams to ensure seamless cross-channel customer experiences. * Track, analyse, and report on activation of data segments on key performance indicators across CRM and paid media campaigns (e.g. click-through rates, conversion rates, CPA, ROAS). The ideal candidate will have 2-4 years of experience in database and segment management, with a strong understanding of customer data, and performance tracking. You should have experience using CRM platforms (e.g., Salesforce Marketing Cloud, Braze or similar), along with strong analytical skills and the ability to interpret data to drive actionable insights.
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