Strategic Measurement: Drive and refine our marketing measurement framework, encompassing attribution modeling, incrementally testing, and Marketing Mix Modeling (MMM). * Performance Insight: Apply advanced techniques like cohort analysis and LTV modeling to deliver a holistic, forward-looking view of marketing performance across all products * Data Modeling Ownership: Own the evolution of our marketing data infrastructure, specifically our dbt-based models and Looker explorers. Collaborate closely with and to translate complex business challenges into scalable data models, key metrics, and analytical output * Measurement & Growth Frameworks: Solid experience in marketing measurement, including attribution modeling, incrementality testing, marketing mix modeling, cohort, and LTV analysis
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