Continuously evolve the global ZEISS store format strategy (e.g., experience centers, flagship, standard, shop-in-shop, pop-ups) by translating brand strategy, consumer journeys, commercial requirements, and emerging retail, design, and technology trends into clear, future-ready spatial concepts. * Lead the architectural design of new stores and major refurbishments from concept to design development, aligning with internal and coordinating external partners to ensure on-brand, consumer-centric, and technically feasible implementation. * Define, document, and enforce global architectural and design standards for ZEISS branded retail, including review and approval of regional designs, management of justified deviations, and training/support of regions, , and on best practices. * Integrate sustainability principles (materials, energy efficiency, lifecycle, modularity, reuse) into ZEISS store concepts ...
mehr