Digital Strategy & Event Management: Expertise in email marketing, web management, salesforce, etc. ( Eloqua, HubSpot, or similar tools). [ID Sales] Product Marketing Manager (w/m/d) * Optimize MQL-to-SQL Conversion: Implement strategies to ensure smooth handoff from marketing-qualified leads to sales-qualified leads, maximizing conversion efficiency. * Host Impactful Events: Organize LG/Channel/customer events to boost market visibility, engagement, and networking. * Create Persuasive Marketing Materials: Develop pitch decks, battle maps, press releases, and customer success stories to empower sales teams. * Manage mkt budget: Strategically utilize marketing funds and report on ROI, ensuring alignment with LG's growth objectives. * Coordinate with Agencies (PR, Event, etc.): Work closely with PR firms, event agencies, and other external partners to align campaigns, ensure brand consistency, and maximize impact.
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