The Senior CRM Manager will be responsible for developing and executing targeted, data-driven CRM strategies that drive customer engagement, loyalty, and lifetime value across Merlin Entertainments' European portfolio of attractions. Senior CRM Manager (m/f/d) You will work closely and collaborate with various teams including marketing, ecommerce, and digital and data teams to ensure customer communications are personalized, relevant, engaging and aligned with overall business goals. Deliver data-driven, personalized campaigns and automated customer journeys across the full customer lifecycle to support ecommerce growth and conversion. Customer Data & Insights - Leverage customer data to identify key segments, behaviors, and trends, and apply insights to optimize targeted CRM and data growth campaigns. Collaborate with digital and data teams to build robust segmentation ...
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