This role is ideal for someone who deeply understands what makes YouTube videos successful, can translate creative ideas into scalable production pipelines, and is comfortable making data-driven and financial decisions. * Define and continuously refine the overall strategy of the YouTube channel, aligned with long-term creative and business goals * Develop a strong understanding of audience behavior, retention, CTR, watch time, and algorithmic signals * Analyze performance data and translate insights into actionable improvements for content, formats, and release strategies * Work closely with creative & editorial teams to turn ideas into compelling videos and act as point of alignment between creative, production, and business teams * Balance creative ambition with financial sustainability * Ability to balance creative vision with operational and financial constraints
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