This role combines leadership, production expertise, and business responsibility. * Define and continuously refine the overall strategy of the YouTube channel, aligned with long-term creative and business goals * Develop a strong understanding of audience behavior, retention, CTR, watch time, and algorithmic signals * Analyze performance data and translate insights into actionable improvements for content, formats, and release strategies * Together with your team, oversee the entire video production pipeline, from idea development to final upload * Lead, coach and develop a team of and a business development manager while fostering a culture of ownership, quality, and continuous improvement * Work closely with creative & editorial teams to turn ideas into compelling videos and act as point of alignment between creative, production, and business teams
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