The successful candidate will be comfortable working cross-functionally with product, data, compliance, legal and global marketing teams to drive measurable impact across the customer journey. * Owned/Paid Channels: Assess the potential to activate existing and new features across paid and owned marketing channels (i.e. website, affiliate partners, paid social media). We're seeking an experienced growth marketing contractor with a strong analytical mindset and a background in lifecycle marketing for Coinbase's German market, ideally with fintech or crypto experience. They will be familiar with A/B testing, incentive design, referral marketing, content-driven upsell campaigns and capable of translating complex financial products into simple, compelling messaging for German customers.
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