Act as the , shaping competitive positioning and third-party distribution across key channels (Tour Operators, OTAs, MICE, Schools). Guest & Market Insight Use consumer research, market trends, and competitive intelligence to refine GTM strategy, embedding the voice of the customer and responding to domestic/international visitor behaviors. Experience leading cross-functional teams and high-profile assets in competitive markets, with a strong understanding of the German consumer landscape and international visitor attraction dynamics.
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