You will own the end-to-end production process, define the overall channel strategy, manage budgets, and ensure that every video is produced efficiently, performs strongly on YouTube, and contributes sustainably to the channel's growth and monetization. * Define and continuously refine the overall strategy of the YouTube channel, aligned with long-term creative and business goals * Develop a strong understanding of audience behavior, retention, CTR, watch time, and algorithmic signals * Analyze performance data and translate insights into actionable improvements for content, formats, and release strategies Financial Strategy & Revenue Management * Lead and optimize monetization strategies, including sponsorships, integrations, and additional revenue streams
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