• Strong proficiency with Google Ads and analytics tools (GA4 or similar) You'll own our performance marketing channels, primarily Google Ads and Bing Ads, while building automation workflows that free us up to focus on strategy and creative. • Manage and optimise our Google Ads, Bing Ads, and LinkedIn campaigns, driving performance through A/B testing, bid management, and continuous campaign refinement • Set up and interpret analytics dashboards using GA4 and HubSpot, tracking key metrics and converting data into actionable insights to guide strategy • Stay current with platform updates (Google Ads, Bing, HubSpot, GA4) and emerging automation opportunities to keep our tech stack efficient
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