• New Product Ideation and Strategy: Develop and present compelling business cases for new product concepts, including market segmentation and opportunity, competitive analysis, financial projections, and strategic fit. • Business Acumen: Proven ability to identify target markets, industries, segments and customers, develop and present comprehensive business cases, including financial analysis (ROI, P&L) and strategic planning. • Market and Technology Research: Conduct in-depth market analysis to identify emerging trends, customer needs, and competitive landscape within the industrial dehumidification and drying sector. Ability to analyze market data, customer feedback, and financial metrics to make data-driven decisions.
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