Digital Strategy & Event Management: Expertise in email marketing, web management, salesforce, etc. ( Eloqua, HubSpot, or similar tools). * Tech-Savvy: Proficient in MS Office, Eloqua, and other digital marketing tools. [ID Sales] Product Marketing Manager (w/m/d) * Drive Sales Activation & Lead Generation: Spearhead targeted campaigns to generate high-quality leads, leveraging digital tools (LinkedIn, Invidis) and data-driven insights. * Optimize MQL-to-SQL Conversion: Implement strategies to ensure smooth handoff from marketing-qualified leads to sales-qualified leads, maximizing conversion efficiency. * Create Persuasive Marketing Materials: Develop pitch decks, battle maps, press releases, and customer success stories to empower sales teams. * Optimize Sales Programs: Align promotions, digital campaigns, and budgets with HQ strategies, ensuring ROI and performance tracking.
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