No wonder, considering they're in charge of media relations, events, digital marketing, and digital communications, with which they shape BCG's image among clients, employees, alumni, and job applicants, as well as the media and general public. * With a strong analytical mindset, you will support campaign-specific audience segmentation, ensuring that content and messaging are relevant, tailored, and effective. You will also act as a key point of contact for colleagues across all seniority levels, advising and supporting them in planning and executing integrated marketing and communications campaigns. * In this context, you will plan and execute digital content formats such as mailings, newsletters, and event communications, continuously improving performance through data-driven insights. * Excellent analytical skills and confidence in working with campaign data to evaluate ...
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