In this role, you hold end-to-end responsibility for our Marketing & Growth function and oversee Brand Management, CRM & Community Support, SEO & Websites, Performance Marketing (agency management), Business Development, and Social Media & Content. In der Rolle als Team Lead Marketing (m/w/d) übernimmst du die Gesamtverantwortung für unseren Marketing- und Growthbereich und überblickst unter anderem die Themen: Brand Management, CRM & Community Support, SEO & Websites, Performance Marketing (Agentursteuerung), Business Development sowie Social Media & Content. * CRM & Community Support: Journeys/Flows (Onboarding, Activation, Retention, Win-back), Segmentierung/Personalisierung; CSAT/NPS & Time-to-Resolve im Blick. * CRM & Community Support: journeys/flows (onboarding, activation, retention, win-back), segmentation/personalization; keep CSAT/NPS and time-to-resolve in view.
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