Drive integrated activation campaigns across Europe, including campaign strategy, creative development, agency management, launch planning, and performance evaluation. * Partner with Product Management, Sales, Digital Marketing, CX, and Trade Marketing teams to embed brand strategy throughout the customer journey. * University degree in Marketing, Brand Management, Business Administration, Communications, or a related field. * Solid years of experience in brand strategy, brand management, or strategic marketing within an international environment. * Strong expertise in brand positioning, brand research studies, value proposition development, and integrated go-to-market activation. * Excellent stakeholder management and influencing skills, with experie
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