Revenue Growth & Demand Generation * Develop and implement demand generation programs tailored to target personas (e.g., firefighters), regions, and segments. * Develop and execute Demand Creation Programs, training programs, and new product launches. * Develop and implement revenue growth strategies and strong demand-creating activities through customer-facing marketing programs, innovative solutions, and technical enablement. * Support brand engagement and lead generation campaigns via online/offline media, events, thought leadership, and CSR initiatives. * Partner closely with Strategic Product Line Managers, Software, Pricing, Production, Supply Chain, Customer Service, and After-Sale Service, to ensure aligned planning and execution. * Salesforce CRM experience and data harvesting for sorting lead generation
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