Go-To-Market Lead (m/f/d) The Go-To-Market Lead (Germany) is the senior commercial leader for Merlin Entertainments' Germany cluster, accountable for driving sustainable revenue growth, market share expansion, and long-term brand strength across all primary income streams. Integrated Planning & Execution Lead cross-functional GTM planning – pricing, promotions, media, partnerships, and digital commerce – balancing brand storytelling with performance marketing. Ensure all initiatives are customer-led, data-informed, and outcomes-driven. Commercial Optimisation & Innovation Collaborate with Revenue Management and Digital teams to optimise pricing, conversion, and channel performance. Team Leadership & Collaboration Build and inspire a high-performing GTM team, fostering creativity, accountability, and cross-functional collaboration with Marketing, Operations, Finance, and Brand.
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