BCG stands for authenticity, exceptional work, and strong integrity. As a (Senior) Analyst in Talent Acquisition & Media Analytics, you are working at the intersection of data, recruiting, and media strategy. You will transform complex hiring and recruitment campaign data into clear, actionable decisions – helping BCG compete for the best talent in Central Europe. * Translating raw data into concise, management-ready storylines, including executive-level presentations * Supporting the evolution of the analytics landscape: standardizing methodologies, improving tool coverage, and promoting data-first practices across the TA team * Hands-on experience in evaluating digital campaigns across channels and performance metrics; familiarity with tracking methods and attribution models including UTM parameters and conversion tracking; ability to read campaign and recruiting performance ...
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